SHARPEN YOUR STRATEGIC MARKETING SKILLS WITH SOCIAL MEDIA IN THE MIX | ARE YOU SHARP ENOUGH TO WIN THE JOB?



View our social media training course

Strategic Marketing, Strategic Planning with Social Media at the Core

Strategic social media management is about ‘The Social Company’, stakeholder management and generating more value through harnessing social media to drive innovation at all levels in the company.  The innovation process needs to be hardwired into the digital and social media channels.

With competition increasing every day, along with the mounting pressures that characterise tough economic times, you need techniques you can use to innovate and generate demand for your existing and new products and services.

Use social media to develop more effective product development processes to create new offerings. Innovation management and product ‘2’ innovation techniques will put your clients and customers at the centre of the organisation.  Reduce your time to market and increase success rate.  Increase sales and develop a better return on investment 

You will develop a marketing strategy that will penetrate your markets and open up profitable opportunities. Our training and workshops are led by experts who will help you develop your skills to optimise marketing and communications strategy and product development processes not only to compete but to win! Panther's advanced course in strategic marketing will competitor-proof your company with a strategic marketing approach to your product and business development that will help you out innovate the competitors using social media at the core of your business and marketing processes!

View our social media training course

Successful people lead!

We will show you how to:

Use Web 2.0 and social media as a powerful tool to engage customers and stakeholders to build your consumer and employer brands.

Develop a strategic marketing plan with social media at the core - We will show you how to write a winning marketing plan that incorporates social media at the core.  Not only for basic marketing communications, but also, to align social media with your business processes. Utilising tools and techniques that can help you develop and execute a more powerful and successful plan with a better chance of success.

Find the right data to make the right decisions.  This is a pretty basic management process.  Imagine that you can bring social media research and sentiment analysis into the scope of your analysis.  This will enhance the understanding of your stakeholder groups markets and key critical success areas.  Enabling you to manage risk more easily giving you more confidence to move or continue the investment.

What customers value - What they're willing to pay?

Measuring and maximising marketing ROI - Measuring up marketing ROI

Planning and developing new products using product 2 innovation techniques - When it comes to new product  development, it can be a long haul from concept to profitability. Successful product management gives your staff the business skills they need to be a successful product managers!  Using social media innovative techniques you can shorten the time to market, increase success probability and reduce the R& D costs.

Customer Service Excellence - How to win and keep customers by providing customer service excellence is what will keep your customers coming back.  You will learn how to bring social media into this process to enhance the service delivery and stay engaged with the customers over time.

Developing and executing a customer-centric strategy - Customer-centric strategies for capturing and sustaining a competitive advantage that will boost the bottom line with value pricing strategies and advanced service marketing strategies – innovating at all levels of the business to out innovate your competitors.